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Showing posts from October, 2019

How to Attract International Investors

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International investors can add value and scope to your business. • The most important prerequisites for attracting international investors are a strong business model, extensive research and a committed network. • Investors expect you to know everything about your business and how it operates in an international marketplace. • There are many resources available to help companies find international investors. It can be a daunting task to attract international investors to your business. It takes time, effort, confidence in your business and a willingness to deal with rejection. With the right tools and preparation, you are well on the way to entering a foreign market with the support of an international investor behind you. 1. Start with a strong business model. Any good business decision is based on a strong and well thought-out business model that supports the successful operation of your business. It identifies your revenue streams, customer base and financial details. You...

How small businesses can work together for the success of Christmas

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The Christmas shopping season gives small business owners the opportunity to team up to compete more effectively with the big stores. Here are five ways to see the success of this season. The best time of the year is also the most competitive. For retailers of all sizes and shapes, the Christmas shopping season is big business. However, for small and independent retailers, the Christmas season has a number of unique challenges as national chains, big box stores and online retailers are offering ever-more flashy Black Friday promotions and seasonal gimmicks. To create a level playing field, small businesses should work together to achieve success in the Christmas season. By working together, small businesses can gain in numbers. You can exchange lessons from past years and develop mutual customer bases. They can grow fast and spread losses just like their bigger counterparts - but it's not just about how the competition plays. Small businesses can also work together to mu...

How to Run A Successful Focus Group for Your Small Business

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How to run a successful focus group for your small business Learn how to set up a focus group that gives you useful insights into your audience. If you want to gather information from your audience about your business, setting up a focus group may be the right move for you. A focus group brings together a small group of strangers to gather their opinions and attitudes about a particular concept or product. In this way, companies can gather information and data to refine their strategies for improvement in the future. In 2017, companies worldwide spent a whopping $ 2.2 billion on focus groups. In the marketing world, focus groups can serve more than one purpose. They give insight into the thoughts of your target audience, so you know how they feel about your products and services. Many companies use these groups to test new products and features before they become available to the public. That way, they have a good idea of ​​how it works when it's available to everyone....