Social Media Tactics That Help Personal Trainers Stand Out

There is more noise than ever before. For personal trainers, it can be difficult for beginners to differentiate themselves in the industry. Social media is a great tool that can help.
There is more noise than ever before for personal trainers and it can be difficult for beginners to differentiate themselves in the industry. The good news for beginners is that social media is a great tool to promote yourself. The bad news is that many personal trainers do not develop a social media marketing strategy and do not reach the right audience.

Research has shown that over 95% of adults aged 18 to 34 follow the brands they like on social media. About 60% of people expect companies to provide information about their services through social media sites, and most of them prefer this method of communication if they want to get in touch with the brand they use.

Over 70% of brands feel they have phenomenal social media campaigns. Surprisingly, less than 10% of their customers agree. Social media channels can help personal trainers reach new customers. However, you should make sure that your posts address and retain followers.

We examined the marketing strategies of well-known personal trainers and identified the most successful social media posting strategies. What did we find out?
• Your posts encourage your followers to follow their dreams
• Social media facilitates interaction
• Use social media to create a network that supports your fitness
• In online posts you can present your expertise
• Memorable posts keep more followers
• Livestreams give your brand a human touch
• News articles make your social media channels look legitimate
• Customer referrals make people feel safe when they hire you

Social media contributions that inspire

Create content to motivate your followers to make their dreams come true. Everyone wants to have a perfect body, but when he goes to the gym and sees how challenging the workout is, most people give up. By telling them that you have had the same fights, show them that they can overcome the obstacles they face. Their posts have the purpose of changing them from "I'm going to do this" to "I'll definitely do it."

What should you post? Even if you find motivational quotations overused, they encourage people to take action. You do not have to use the average inspiring quotes found on Pinterest. You can share photos, success stories and even case studies before and after. Photos say more than words and can inspire even the laziest of fans.

Social media contributions that encourage engagement

Do not use social media as a one-way conversation platform. Create posts that encourage your public to respond. This strategy helps you to familiarize yourself with them and build trusting relationships.
What should you post? Use Twitter and Facebook to ask questions or produce live videos. Ask your followers to vote for your next training program and share the result. Ask her about her favorite fitness garment. You should regularly post content that encourages your audience to interact with you, as it keeps them in touch with your brand.

Social media posts that entertain

Personal trainer pay statistics show that the coaches who also entertain their students have the highest income in the industry. For example, celebrities choose their coaches based on their abilities and how well they interact with and connect with them. A trainer who makes their training more personal and memorable will always be noticed in a crowded industry.
What should you post? Avoid controversial posts because they alienate people. Post funny quotes, videos, gifs, memes, and other content that can make your customers smile. You do not have to create a rigid and corporate brand because it is not suitable for a personal trainer.

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Social media posts that help you create a network

For a personal trainer it is crucial to network with other specialists and companies. It's hard to be successful if you do it all on your own. Working with other fitness and health professionals creates mutually beneficial relationships.
What should you post? Identify other fitness brands you want to work with. They can vary from food bloggers to nutritionists, fitness equipment manufacturers to smoothie providers. A good idea is to share the other's content to reach a wider audience. You can also promote each other's products, discounts, special offers and services. Create exclusive pricing for clients who work with you and one of your partners.

Live stream to show the public what's going on behind the camera

With live streaming you can take your audience in the gym. Show them how hard you train and what an average session looks like. Social media streaming is critical for personal trainers who want to use the online scene to increase their audience. It's a great way to give your brand a human touch and show potential customers what they get when they choose you. It's recommended that you create livestream content that is then available so the followers who missed the live broadcast can later take a look.

What should you post? You should start the livestream directly from the gym, the park or your gym. Schedule a weekly livestream so your followers know when the next one comes. Ask them to pick the topic for their next livestream. When producing live video, explain how to perform certain exercises. It will help you develop your skills as a professional trainer and it will encourage people to hire you to help them realize their dream body.
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Posts sharing the latest news

People want to know everything about everything. Your goal should be to turn your social media channels into reliable news sources that people can use to check when they want to find legitimate information. Make sure you only publish content that is relevant to your public. News articles reach a higher audience than any other type of content and are most often shared online.
What should you post? Stay up to date before posting content on your social media channel. Your jobs do not have to relate to the fitness services you offer, but should be related to the industry in which you work. When you select a topic, you explain to your public why you find it relevant to you.

Posts with the products you use

This is a classic contribution for a personal trainer. If you want to engage with your followers, you should talk about the products you use to arouse their curiosity. You do not have the wrong idea that all product contributions have to be written for advertising purposes. You can also talk about the products you love without the brand sponsoring you. Actually, you do not build a target audience if you only create content through the partners.

What should you post? Just because social media algorithms do not like promotional items posts does not mean you should not create them. You should make sure that you limit this type of content to less than 10% of your total social media spend.

Share customer references in social media

Make people feel secure to have you as a personal trainer. Sharing customer references in social media can increase loyalty and engagement. Testimonials help potential clients see what previous or current customers have to say about their services before they hire you.
What should you post? You should not stick to the traditional text-based reviews, but ask your customers if they can record their testimonials. It is recommended to hire a professional producer to record the testimonials, as you will be well qualified by a professional video.
Your social media platforms can increase loyalty, drive leads, and improve engagement if you use them properly.